AS I AM Long and Luxe GroWash is a sulfate-free, moisturizing cleansing conditioner designed to gently cleanse and nourish curly, coily, and textured hair. Enriched with Jamaican black castor oil, this unique formula works to remove dirt and buildup while replenishing moisture and promoting hair growth. It provides deep hydration, softens hair, and helps reduce breakage, leaving hair feeling clean, healthy, and revitalized. Ideal for dry and damaged hair, this GroWash supports healthy hair growth while enhancing your natural curl pattern.
Key Features:
- Jamaican Black Castor Oil – Strengthens hair, reduces breakage, and encourages healthy hair growth
- Sulfate-Free Formula – Gently cleanses without stripping natural oils or moisture
- Moisturizing & Hydrating – Keeps hair hydrated, soft, and nourished with each wash
- Promotes Hair Growth – Supports healthy scalp circulation and strengthens hair from root to tip
- Frizz Control – Helps to reduce frizz and enhance the natural curl pattern
- Ideal for Curly & Textured Hair – Perfect for maintaining moisture, reducing breakage, and promoting growth in textured hair types
Frequently Asked Questions:
Q: What is a “GroWash”?
A: “GroWash” is AS I AM’s term for a cleansing conditioner that nourishes the scalp and promotes hair growth while gently removing buildup.
Q: Can I use this instead of shampoo?
A: Yes, it’s designed to replace traditional shampoos—perfect for co-washing routines or in between deeper cleanses.
Q: How often should I use it?
A: You can use it 2–3 times per week, or as needed depending on your hair type and styling routine.
Q: Is it safe for color-treated hair?
A: Yes, it’s gentle, sulfate-free, and safe for color-treated hair.
Q: Will it weigh down my curls?
A: No, it hydrates without heaviness and enhances your natural curl pattern.
