Privacy Policy
Last updated: 2024
This Privacy Policy describes how Apex Avenue collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Apex Avenue or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on our website, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as outlined below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our website and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details: including your name, address, phone number, email.
- Order information: including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information: including your username, password, and security questions.
- Shopping information: including the items you view, add to your cart, or add to your wishlist.
- Customer support information: including the information you choose to include in communications with us, such as messages sent through the Services.
Some features of the Services may require you to provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our website and your account, including device information, browser information, network connection information, your IP address, and other details regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our website and Services.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payments and fulfill your orders.
When you visit our website, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to provide you with the Services, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, managing your account, and enabling you to post reviews.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, including sending marketing communications by email, text message, or postal mail, and showing you advertisements for products or services.
- Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
- Communicating with You: We use your personal information to provide customer support and improve our Services.
Cookies
Like many websites, we use Cookies on our website. We use Cookies to power and improve our website and Services (including remembering your actions and preferences), run analytics, and better understand user interaction with the Services.
Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies. Please note that removing or blocking Cookies may negatively impact your user experience and may cause some Services, including certain features, to work incorrectly or no longer be available.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, customer support).
- With business and marketing partners to provide services and advertise to you.
- When you direct or consent to our disclosure of certain information to third parties, such as to ship products.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce terms of service, or protect our rights and the rights of our users.
We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
User-Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy. We are not responsible for the privacy or security of any information that you make publicly available.
Third Party Websites and Links
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.
Security and Retention of Your Information
While we strive to implement and maintain reasonable security procedures and practices appropriate to the nature of your information, no security measures are perfect or impenetrable. We cannot guarantee “perfect security.” The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account or provide the Services.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Right to Access/Know: Request access to personal information we hold about you.
- Right to Delete: Request that we delete personal information we maintain about you.
- Right to Correct: Request that we correct inaccurate personal information we maintain about you.
- Right of Portability: Request a copy of your personal information and transfer it to a third party.
- Restriction of Processing: Request that we stop or restrict our processing of personal information.
- Withdrawal of Consent: Withdraw consent where we rely on consent to process your personal information.
You can exercise any of these rights by contacting us using the contact details provided below. We may need to collect information from you to verify your identity before responding to your request.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.
International Users
We may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information may also be processed by staff and third-party service providers and partners in these countries.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@apexavenue.ca